SAFEWAY FRESH TIPS

A 264% increase in Facebook fans since 2012. A 265% increase in Twitter followers. All thanks to engaging, sharable content created for ridiculously little money. By introducing Fresh Tips videos, fun illustrations, salacious food porn and playful writing, we moved Safeway social from a repository of marketing pushes to platforms that fans actually seek out. They're not as glamorous as a Super Bowl spot but the blocking and tackling of our social posts have stretched Safeway's marketing dollars significantly.

2015 01 05 Fresh Tips Apples Short rev 3 - h264 from parry metz on Vimeo.

SAFEWAY FRESH TIPS VIDEO, SOCIAL MEDIA

DDBCH 0016-1920 h264 29.97 from parry metz on Vimeo.

SAFEWAY FRESH TIPS VIDEO, SOCIAL MEDIA

2015 03 20 Fresh Tips PBJ v2 - h264 from parry metz on Vimeo.

SAFEWAY FRESH TIPS APRIL FOOL'S VIDEO, SOCIAL MEDIA

Our April Fool's post had the highest engagement of any Safeway social post to date.